Busines Model Generation
A. Osterwalder & Y. Pigneur
In 2015, TC Media sent a group of 25 or so executives at HEC for a 2 days intensive training on the Business Model Generation framework. I was impressed with the work of Alexander Osterwalder and Yves Pigneur who combined elements from lean startup, design thinking, blue ocean strategy, SWOT analysis and the work of most relevant business model thinkers there ever was, to come up with this innovative approach for the collaborative and highly efficient design of business models. It was published with the help and support of 470 brilliant collaborators from 45 countries and the quality of the work is stunning.
I browsed the books for the class and applied what I learned as much as I could in my daily work. But it is only recently as I read it again back to cover, since a group of interest I’m leading is building new business models for upcoming startups, that I got to appreciate this magnum opus for what it is: a behemoth classic and a must have for any disruptor. No wonder it was translated in 30 languages!