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iwill

iwill

a new framework for the future of meta-applications

Around 2010 or so, we noticed that signs had been pointing to an eventual shift from search-based query to master intent search. That meant that we would soon see a paradigm shift in how we consume online information. We would move from a “go surf the web” kind of premise, where the search engines are prominent, to what we coined a “seashell model”, where you bring the data and information directly in context, where and when you need it. It allowed us to envision a framework of connected apps that takes advertising to a whole different level, reducing the noise down to a pure signal of ads you actually want to consume and enjoy thoroughly.