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Write to Win

A manifesto on media’s right to win in this era of digital transformation.

The digital transformation is not about companies integrating technology. It’s first and foremost about users now connecting to information on new devices and in new contexts. And for companies in most industries, it therefore becomes about reaching those users in this ever evolving space. Now, when it comes to reaching users online, content is undeniably still king. And media, more than anyone else had a powerful right to win on that front. But we have been running from a fight that we were born to win. Write to Win is a collective manifesto to inspire the media industry to rise from its ashes like the content phoenix that it truly is, instead of cowering in the shadows of the online titans we’ve come to fear so much…